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Product Information Management

Managing your product content and digital assets is just easier when it’s all in one place.

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What is PIM for ecommerce?

What is PIM?

Product Information Management (PIM for short) is the process of centralizing, organizing, and distributing information about products that a business sells. 

PIM software is a central database where businesses store, manage, and optimize their product data. They can then share this data directly from the PIM system with their sales channels in the format needed.

How does PIM software work?

A PIM system helps you manage your products by letting you centralize, manage, optimize, and distribute your product data.

The main purpose of PIM software is to keep all your product information and digital assets in one place. It provides everyone in your organization with one place to access product content instead of looking through multiple spreadsheets and folders.

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A PIM platform helps you manage your product data by organizing it with structures that fit your business needs.  It lets you make real-time updates, easily collaborate with your team, and keep your data consistent while tracking changes.

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PIM systems make enriching and optimizing your product data fast and easy. With features like bulk editing, formatting, and completeness tracking, you can make sure your product information is not only accurate but also optimized and ready for wherever you sell.

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A PIM platform distributes your products automatically to your sales channels, distribution partners, or retail partners. That means you’re not stuck having to manually update every little change to all the places you sell on.

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Want to learn more about how PIM works?

What are the benefits of using PIM software?

PIM tools keep your product information and digital assets all  in one place—because it’s just easier when it’s all together. You won’t have to keep asking which spreadsheet is actually the final version.

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A PIM solution is more than just a database for product information. Most PIM software has built-in project management functionalities and can bring the entire organization together in one platform designed for team collaboration. 

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Keeping up with the requirements of your different sales channels, partners, and customers can be challenging. With computed attributes, you can use formulas to create discounts, change formats, and more all in one go.

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A PIM solution allows companies to create optimized product content that automatically gets sent to any connected sales channel—reducing time to market. A good PIM will even resize your images to match the requirements of the destination.

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We’ve seen businesses double their sales after adopting PIM.

Download this PIM adopters ebook to learn more.

What features should you expect from PIM software?

Not all PIMs are the same, but they more or less solve for the same things. Here’s a list of features and components that most PIMs have in common:

Product data management:

Keeps all your product info in one place.

Media asset linking:

Connects images and videos to your products.

Importing options:

Importing your product data from your ERP system or files.

Product data enrichment:

Adds more details to your product information.

Custom attribute creation:

Lets you create specific details for your products.

Category creation:

Organizes your products into groups.

Completion tracking:

Checks if your product information is complete.

Product data transformation:

Changes your product information to different formats.

Filtering options:

Helps you find products based on specific criteria.

Data validation:

Makes sure your product information is accurate.

Product data syndication:

Shares your products with multiple channels.

Product catalog creation:

Creates product specs or catalogs from the PIM solution.

For a complete list of features, download this guide on all the features you should expect from a PIM.

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PIM DAM integration: A feature for your digital asset management

Because a PIM solution with DAM keeps all your assets where they belong—with your products. And let’s be honest, it’s just easier when your products and their photos, videos, and PDFs are all in one place.

Learn more about Plytix Digital Asset Management (DAM)

See these PIM features in action

Plytix PIM features that customers love

Collaboration

Direct editing 

Make changes directly in the Plytix PIM solution—just like you would in a spreadsheet! We’ve combined the best of both worlds so you can have the power of a database that is as intuitive as a spreadsheet.

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AI product description generator

Imagine being able to create optimized product descriptions in just a matter of seconds. Well, it’s that easy with Plytix. We have an integration with OpenAI, so you can use AI to generate product descriptions that are optimized for any given sales channel.

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Product completion tracking

Let’s be honest, sometimes working with product content feels like a guessing game. You never really know if all of your products have everything they need. That’s why Plytix has product completion tracking, so you can quickly catch what’s missing.

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Computed attributes

Make changes to your product data even faster than before. With computed attributes, you can use formulas to create discounts, change formats, and more all in one go.

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Bulk-editing

Who wants to spend hours of their time manually updating products when you can just bulk edit your products all at once? Save time editing thousands of products and start focusing on what really matters—your business.

Try out these Plytix PIM features and more

What are the different use cases for a PIM tool?

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PIM for Retail

A PIM system helps retailers keep products updated and consistent across all their stores and online platforms—in a fraction of the time they would with spreadsheets.

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PIM for Manufacturers

Manufacturers can use a PIM solution not only to make sure retail partners get the right information but also to sell to them more easily.

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PIM for Distributors 

PIM systems centralize incoming product data from suppliers while keeping that same product data consistent when sending it out to buyers and sales channels.

How to implement a PIM system?

Regardless of what PIM provider you go with, your PIM system can only work at its full potential if you set it up right. Here’s a look at what you’ll need to do to migrate and implement a PIM system successfully:

 

For a more detailed explanation, download this PIM implementation guide.  

1. Gather your data

Get all your information and assets in one place so you can get it ready for the migration.

2. Avoid “garbage in, garbage out”

Make sure to get rid of any outdated or incorrect data before moving forward.

3. Understand your PIM’s data capabilities

Know what your chosen PIM system can handle and plan your data accordingly.

4. Start detailed sanitizing

Double-check for any small errors or inconsistencies in your data.

5. Run a test

Test a small batch of data to ensure everything works as expected.

6. Make the migration

When you're ready, move all your data into the PIM system.

Satisfaction
Market Presence
 
 
Contenders
Leaders
Niche
High
Performers
Plytix
Plytix
Syndigo
Syndigo
Salsify
Salsify
Akeneo
Akeneo
Sales layer
Sales Layer
inriver
Inriver
PIMcore
PIMcore
Catsy
Catsy

How to choose the right PIM solution?

PIM solutions come in many shapes and sizes. With so many options, it’s not easy to navigate what solution is right for you.

To help you with your PIM decision, we created “The Ultimate PIM Buyer’s Guide.” This guide gives a PIM software comparison of the most popular PIM solutions on the market and helps you choose the right one for your business.

Download a free copy of our PIM Buyers Guide 

Why companies choose Plytix

Top-rated PIM solution across 49 G2 categories

Thanks to our customers, we’ve been a top-rated PIM on G2 (the leading software review site) for the past five years in a row.

 

User-friendly, yet extremely powerful

Everything you’d ever expect from a top-tier PIM, but so easy to use that you’ll wonder if you’re missing something (don’t worry, you’re not).

 

 Flexible plans, fair pricing

We believe every company, big or small, should have access to powerful technology. That's why we've made our pricing fair and affordable for everyone.

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