Hagen Group is the world’s largest privately owned, multi-national pet product manufacturer and distributor. At the heart of it all? A passion for pets and the special bond they share with their humans.
Managing product data on an international scale is no walk in the park. With teams spread across multiple countries, speaking different languages, and working with a range of brands, keeping product information accurate and consistent was becoming a nightmare.
New product launches? Slow and disjointed.
Brand consistency? Tough to maintain with so many moving parts.
Marketing assets? A logistical headache.
The big question for Hagen Group: How do we make sure we’re always sharing the right product information with the right messaging while using the right visuals across the globe?
Enter Plytix.
Hagen Group implemented Plytix PIM to tackle multiple challenges at once:
Plytix centralizes all product information, allowing teams to collaborate seamlessly. No more duplicated content, version mix-ups, or bottlenecks. Everyone works from the same accurate, up-to-date data—without stepping on each other’s toes.
Having organized product data is great, but Hagen Group needed more. They wanted an easy way to turn that data into ready-to-go marketing materials (things like product data sheets, illustrated price lists, brochures, and flyers) without the usual back-and-forth.
"Plytix PIM has revolutionized our workflow and drastically reduced errors, saving us valuable time. The efficiency and consistency it has brought to managing our product information has been game-changing."
— Arash Shahreva, Director of Systems & Process Improvement, Hagen Group
That’s where Channel Studios, a Plytix partner and specialist in PIM and catalog publishing, came in. Their expertise? Helping brands pull product info directly from a PIM to create on-brand, up-to-date marketing materials quickly and easily.
Hagen Group provided sample product data sheets, and Channel Studios got to work. They built custom InDesign templates and linked them directly to Plytix using the EasyCatalog Plug-in—turning what used to be a manual process into a fast, automated system. Now, Hagen Group’s marketing team can generate styled, on-brand PDF product sheets in bulk—whenever they need them, from anywhere in the world.
These product sheets are stored in Plytix’s Brand Portals, so resellers always have instant access to the latest product info (like technical specs, marketing copy, images, and individual data sheets) all in one place.
And this is just the beginning—Hagen Group is rolling out the same time-saving process for other marketing assets, saving even more time while keeping their branding sharp.
Since implementing Plytix + InDesign, Hagen Group has seen major wins across the board:
What Hagen Group has to say |
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Hagen Group’s journey proves that Plytix + InDesign = a winning combo for brands managing complex product data and marketing workflows. With automation, accuracy, and efficiency on their side, they’re able to spend less time on admin and more time focusing on what really matters—creating great products for pets and their people.
PIM doesn’t stop here—keep learning with these blog articles!
Beginners Guide to PIM for Retail
PIM for Omnichannel Retail
Managing Product Attributes