Product information management software is on the up! The industry as a whole is predicted to see a compound growth rate of 14% year on year between 2023 and 2030, and it’s not hard to see why. More and more people are seeing the benefits of introducing PIM software into their tech stack when selling online—here’s what some new PIM users have told us lately:
But who stands to gain the most from PIM software within an organization? Could it help you and your department? Keep reading to find out, as in this article we're diving into the types of teams that frequently use PIM software and how it enhances their day-to-day operations.
Given we’re talking about software that’s mainly used for ecommerce data, it’s not surprising that some of the most frequent PIM users are ecommerce and data teams. We’re talking about whoever in your company has the task of organizing and maintaining your product information, and depending on the size and structure of your organization, this could be a job for your ecommerce manager, someone else on the ecommerce team, or even a whole other manager or team who have the sole job of looking after your product information.
PIM software comes in helpful in this department in so many ways, but here are the ones at the top of our list:
…and so much more. Honestly, if you’re in charge of monitoring and maintaining product data at your company and then getting it where it needs to be, PIM software could make your life easier in, well, more ways than we have time and space for here. Instead, why not have a look at this handy ebook full of information about PIM systems and everything they can do for your data?
Don’t let the "data" focus fool you, though—PIM software can be a game-changer for marketing, branding, and SEO departments as well.
Ever tried to launch a synchronized marketing campaign across multiple channels but without having one central source of product data for everyone to use for reference? If you have, you'll know it's a nightmare, with emails, social media, and online ads all presenting similar but different versions of your products and their data. This ultimately gives potential customers the impression that your company doesn’t know what it’s doing—not quite the professional image you want, I’m sure.
PIM software helps avoid all this stress, mess, and distress, by giving these departments the potential to:
Speaking of digital assets, a PIM tool with DAM (digital asset management) capabilities makes your design team’s lives so much easier too. Just like with product information, keeping digital assets like images and videos scattered around a bunch of different databases makes it significantly harder for your designers to make sure everything is kept consistent and up-to-date across the board.
Back on the data side of things, when product information is fragmented and uncoordinated, your creative team can find themselves spending hours scavenging for data when they’re trying to produce new assets—not a great use of their time.
A PIM tool gives them:
Ever tried calling a company helpline, only to be connected to someone who didn’t know what they were talking about and couldn’t help you as a result?
If so, did that make you want to:
Okay, so maybe I’m exaggerating a little, but you get the idea. Whether you’re an established player or just starting to build your brand, quality customer service is essential, and access to accurate, up-to-date product information is a fundamental part of providing that for your customers.
With PIM software, customer service teams can:
Imagine a world where every customer service agent can instantly answer any query you throw at them about a product's features, availability, or even its future updates—sounds like a dream come true, right? Not the most exciting dream, sure, but still—it’d be handy!
Let's not forget about the folks on the frontlines of the fight for financial success—your sales teams. Much like with customer service, one of the last things a customer wants to hear when chatting with a salesperson is “I don’t know,” which is why sales reps can benefit tremendously from having real-time access to product information.
Having access to a detailed, centralized, and up-to-date database through PIM software lets salespeople:
Another knowledgeable team that interacts with this tech on a regular basis is IT, a.k.a. your friendly neighborhood devs. While they’re unlikely to actually use the features of the software itself (they’re not normally super bothered about product information, for some reason), your local IT team will often be the ones responsible for dealing with the technical side of the PIM on your end.
A large part of this duty is getting your company’s choice of PIM system to communicate effectively with the other systems you have in place, so ERP systems, supplier databases, ecommerce platforms, and so on—depending on the PIM in question, this can be a daunting task. If they’re really unlucky, your devs might even get asked to build a custom PIM solution for your company. Building a PIM system from scratch is a massive, complicated, time-consuming job—trust me, we’ve done it. What’s more, these custom PIM tools can often end up being too complex for regular users, which leads to poor adoption rates and all that hard work going to waste.
So how can you make life easier for these long-suffering system saviors? Simple—look for a PIM tool that’s known for having:
And unless it’s really, really necessary, please don’t make them build a PIM tool from scratch! Honestly, making your devs build complicated software for no reason is just mean.
Look how sad he is. (Source)
The C-suite is where the big-picture problems manifest, so CEOs and Directors are acutely aware that out-of-sync product data isn't just an inconvenience; it's a scalability issue. Sure, they might miss the days when an Excel spreadsheet was all they needed to keep track of the data for their first few products. And yes, life was definitely simpler when they were only selling in one place and only had to worry about keeping that one storefront up-to-date.
If the business is going well, though, those days are over, and now there’s an extensive catalog of product information that needs constant upkeep and care, and that then needs to be shared with a smorgasbord of different webshops, marketplaces, price comparison sites… you name it. Don’t get me wrong, that one spreadsheet did its job at the time (and will always have a place in our hearts), but as the head honchos know, when you start getting into the big leagues, it’s time to up your software game.
Enter PIM, providing CEOs and directors with:
For modern executives who understand the value of efficiency and accuracy, adopting a PIM tool isn't just a strategic move—it's an indispensable asset.
Of course, there are plenty of other use cases for this Swiss Army knife of software. Retailers and distributors can use it in a similar way to ecommerce and data teams, or even to feed data back to their suppliers in some cases. Supply chain and logistics teams work mainly with ERP software, it’s true, but integrating that tool with a PIM system will take a whole load of work off their hands. Regulatory and compliance officers can use PIM to ensure product information meets industry standards and regulations, and to quickly update product information in response to regulatory changes. The possibilities are endless.
No matter what your department, when it comes to data, everyone wants the same thing: To deal with it as quickly and easily as possible. Fragmented data, cumbersome manual processes, inconsistency, and lack of automation are the obstacles standing in our way, and these challenges don't just exist in isolation—they often feed into each other, creating a vicious cycle that's hard to break.
That’s where PIM software comes in, helping you alleviate these bottlenecks by centralizing product information, automating workflows, and generally creating a more streamlined, collaborative environment across all the various departments within your organization.
So if you find your role mentioned above, or if any of these situations and challenges sound a little bit too familiar, then boy, do we have an ebook for you: