2024 was a big year at Plytix, and we want to thank you for it! Every feature, update, and improvement we made was driven by your feedback. This time, we’re doing something a little different for our release note: instead of a typical update, we’ve created a special Year in Review video, featuring exclusive behind-the-scenes interviews with our product team. Check it out below. ⬇️

Let’s take a look back at some of the biggest product developments of 2024 and how your input made them happen.


The Features You Helped Shape in 2024

Your insights and challenges guided us in building smarter solutions this year. Here are some of the key updates that resulted from your feedback.

Automatic Inheritance

Keeping product data consistent has become even easier. Now, changes made at the parent level will automatically apply to all variants for the attributes you choose. Forget about manually copying those changes across multiple products! Just set up the inheritance status for attributes shared among your parents and variants, and let changes be applied automatically. Additional improvements include parent-variant views in the Product Overview, better attribute management in the Product Detail, and the ability to assign products to families via import. You can learn all about automatic inheritance in Product Families here

Formula Attributes

Now, you can transform your attribute values using formula operations outside of your outputs (your Channels and Brand Portals). With the new Formula attribute, you can edit, duplicate, and view attribute transformations in real time in your Product Overview and Detail pages. This way, you can store and manage your preferred operations directly in your account.

👉 Unsure of where to start? Learn more about how to use formulas and check out the full list of available operations.

Advanced Webhooks Customization

With Plytix Webhooks, you can automate actions whenever your channel processes. This includes sending product updates to messaging platforms, creating tasks in project management systems, or syncing with your ERP—to name a few examples.

For more flexibility, Advanced Webhooks allows you to customize the request body and control the JSON payload structure, to connect Plytix to your preferred platforms. 

👉 Want to dive deeper? Check out our Help Center guide on how to get started with Plytix Webhooks.

BigCommerce Integration and New Channels

Managing your BigCommerce store just got easier! Say goodbye to manual exports and reformatting—Plytix's BigCommerce integration automates product updates so you can focus on growing your business rather than formatting feeds. Plus, we introduced ten new channel templates, to simplify the way you connect your Plytix data to your preferred feed management tools.

User Experience Enhancements

Beyond major features, we’ve implemented other improvements to improve your experience using Plytix:

Performance and Notifications

We also continue to work on making Plytix more efficient through:

  • Recurring API updates for improved stability.
  • Faster channel processing times to get your product data where it needs to be, quickly.
  • Real-time notifications, so you can stay informed on important actions like channel processing without leaving Plytix.

Meet the Team Behind the Features

One of the things that made this year special was pulling back the curtain on our development process. In our Year in Review video, you’ll meet some of the amazing people who turn your feedback into real, impactful features. From product managers to developers and designers, our team is dedicated to making Plytix work better for you.


Thank you for being part of our journey
None of this would be possible without your insights, feedback, and trust in Plytix. Every comment, request, and idea helps us grow, and we’re beyond excited to continue evolving with you in 2025.

🚀 Have feedback about a missing or existing feature? Share your idea with our team here! And don’t forget to subscribe below to never miss a monthly update.

Here’s to another year of growing together!

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